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A non-profit voice against wildlife trafficking

Trafficis Tragic.

Our aim is to bring about much needed awareness to the atrocities that wildlife face from humanity.

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How many are left

Fewer every year.Watch the numbers fall.

These are the wild populations that trafficking, trophy hunting and habitat loss leave behind. Each number is an upper limit.

  1. 01Less thanlions remain in the wildA lion and lioness resting on the sand
  2. 02Less thanpolar bears left in the wildA polar bear standing in falling snow
  3. 03Less thanrhinos left in the wildA rhino calf among green leaves
  4. 04Less thantigers left in the wildA Bengal tiger in the forest
  5. 05Less thanSumatran orangutans left in the wildAn orangutan mother with her young
  6. 06Less thanbig tusker elephants aliveA big tusker elephant walking toward the camera
  7. 07Less thannorthern white rhinos left in the worldA white rhinoceros grazing
  8. 08Less thanmountain gorillas left in the wildA mountain gorilla silverback

How to donate

Don’t donate to us.Give to them.

We encourage you to help by donating not to us, but directly to the animal charity of your choice.

  1. 01Browse our list of certified animal charities.
  2. 02Pick the one whose work matters most to you.
  3. 03Click through and donate on their own website.
See all 18 charities
A lone lion standing on a pile of bones under a stormy sunset sky
Photograph by Simon Needham

Who we are

We respect withoutharming everyliving creature.

Our mission is to shed light on the harsh realities wildlife faces at the hands of humanity. Animal trafficking, one of the top three most lucrative illicit trades globally, inflicts immense suffering on innocent creatures. We’re dedicated to providing up-to-date information on this pressing issue.

Specifically, we aim to raise awareness about the horrors of canned lion hunting and the detrimental effects of cub petting and lion walks. Through collaboration with non-profit animal charities, we strive to reach individuals of all ages, educating them about the grave consequences of dwindling animal populations on our planet.

$7–23bnmade every year by the animal trafficking industry
200kpangolins trafficked globally each year, the world’s most trafficked mammal
Read our mission

Education

Read beforeyou travel.

All articles
Trophy hunters posing with a lion they shotEducation · 9 July 2020 · 2 min readCanned huntingCanned hunting breeds lions in captivity to be shot inside fences by paying customers. Why it is cruel, why it fuels exploitation and why it harms conservation.Read article A white lion cub lying on grass while a gloved hand strokes itEducation · 17 June 2020 · 2 min readSay NO! to petting lionsCub petting and lion walks look harmless, but they feed captive breeding, put people at risk and destroy habitat. A call for ethical wildlife tourism.Read article A baby monkey in a cage at an animal marketEducation · 12 June 2020 · 2 min readStop animal traffickingAnimal trafficking means cruelty, lost biodiversity, extinction and a shadow economy worth billions. Why the illegal wildlife trade concerns all of us.Read article